About Touch of Grey

Touch of Grey offers marketing, branding, and communications services that help companies and nonprofits discover, celebrate, and tell their stories with meaning and impact.

When you choose to partner with Touch of Grey, you aren't engaging just another marketing firm - you are partnering with a consultant who wants to live your brand, walk your journey with you, share your successes, and learn from your feedback.

Working with Touch of Grey isn't transactional - it's a relationship-based partnership.

Bethany Slapinski


Bethany has been working as a marketing and communications strategist and leader for more than 20 years in a variety of industries including travel and tourism, higher education, sales, construction, law, nonprofit, and emergency restoration services. She has worked as both an in-house marketing leader and an ad agency account executive, providing her with a diverse skill-set in marketing strategy, communications, and leadership.

Bethany founded Touch of Grey in 2020, the year when things just got, well, weird. Like many, she was searching for the Next Big Thing after joining the millions professionally impacted by the global pandemic. Not one to look backward, she took her experience to start her own consulting and marketing firm.

Touch of Grey speaks to her decades of experience, 'touch of grey' tresses, love of music, and an acknowledgment that every silver lining is borne out of a challenge.

Outside of work, Bethany can be found on the hiking trails, exploring vegetarian cooking, discovering new music, or mixing up a cocktail.

Bethany Slapinski