Branding

Branding is more than a colorful logo or the design of your business cards (although those are both parts of it!). Branding, at its core, is WHO you are as a company and HOW your customers and stakeholders perceive your organization. Branding is the personality of an organization.

Think about your business. How would you describe it? Is your company traditional or edgy? Casual or formal? Are the words you use to describe your company in alignment with your core values? Now think about your customers - would they use the same words to describe you? If you are unsure of these answers, your brand may need to be defined more clearly.

Defining your brand - and living it in all facets of your business practices - is essential in creating authenticity with your customers.

Branding Services

Touch of Grey supports small- and medium-sized businesses with a full range of brand definition and development services including:

  • Brand Audits
  • Mission, Vision, Value Development
  • Brand Voice Definition
  • Visual Identity Development
  • Tagline Development

Why Engage with a Branding Consultant?

Your brand is a promise to your customers, your employees, and your stakeholders. It communicates who you are and how you want to be perceived. A solid brand is the foundation for success and differentiates you from your competitors.

A fresh, outside perspective on your brand can help you understand areas of opportunity in your business. Branding consultants can provide that fresh perspective and help you define who you are.  Branding consultants are ideal for businesses such as:

  • Small- and medium-sized businesses who need help defining their mission, vision, and values
  • Startups who don't know where to start their visual identity
  • Companies with multiple stakeholders who have different opinions on the organization's brand
photo-1466786784937-3e682c802b14-copy

Let's Chat

Have a project on the horizon? Need some help crafting and sharing your story? Let's connect. And if you'd like to chat for no other reason than to tell me a great story, reach out and let's grab a coffee or cocktail.